JCIRA: Curious and Interesting

45.3-5: AI's triple bottom line: Profits, people, and the planet in advertising

Sukki Yoon Season 45 Episode 3

Pearson, S. (2024). Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising. Journal of Current Issues & Research in Advertising, 45(3), 357–367. https://doi.org/10.1080/10641734.2024.2382208