JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
45.4-8: Synced advertising: Privacy and brand impact
•
Sukki Yoon
•
Season 45
•
Episode 4
Segijn, C. M., Kim, E., & van Ooijen, I. (2024). The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude. Journal of Current Issues & Research in Advertising, 45(4), 506–522. https://doi.org/10.1080/10641734.2024.2318711