46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk Artwork

JCIRA: Curious and Interesting

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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JCIRA: Curious and Interesting

46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk

April 03, 2025 • Sukki Yoon • Season 46 • Episode 1

Feng, Y., & Kim, H. J. (2024). Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance. Journal of Current Issues & Research in Advertising, 46(1), 69–89. https://doi.org/10.1080/10641734.2024.2328576