JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
46.1-5: Who Do You Trust? Consumer Voices in Digital Branding
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Sukki Yoon
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Season 46
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Episode 1
Diwanji, V. S., Cortese, J., & Lee, J. (2024). Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter). Journal of Current Issues & Research in Advertising, 46(1), 90–112. https://doi.org/10.1080/10641734.2024.2334957