JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
46.2.1: Too Green to Be Humble?
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Sukki Yoon
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Season 46
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Episode 2
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Milfeld, T., Pittman, M., & Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising, 46(2), 137–159. https://doi.org/10.1080/10641734.2024.2346711