JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
46.2-5: When Stories Sell
•
Sukki Yoon
•
Season 46
•
Episode 2
Kim, E. (Anna), Hofmann, V., Ratneshwar, S., & Thorson, E. (2024). Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction. Journal of Current Issues & Research in Advertising, 46(2), 240–258. https://doi.org/10.1080/10641734.2024.2377541