JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
46.2-6: Reframing Stigma
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Sukki Yoon
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Season 46
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Episode 2
Lee, Y. J., Yoon, H. J., & Seo, H. Y. (2024). The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages. Journal of Current Issues & Research in Advertising, 46(2), 259–272. https://doi.org/10.1080/10641734.2024.2380434