JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
46.3-1: Inclusive Ads, Different Eyes
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Sukki Yoon
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Season 46
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Episode 3
Baek, E., Qu, Y., & Oh, G. E. (Grace). (2025). An Investigation into How Personality Traits Shape Perceptions and Response Toward Inclusive Advertising: A Comparison Between Monoethnic and Multiethnic Environments. Journal of Current Issues & Research in Advertising, 46(3), 278–303. https://doi.org/10.1080/10641734.2025.2511641