JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
46.4-1: Viral Laughs, Real Loyalty
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Sukki Yoon
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Season 46
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Episode 4
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Kim, J., & Kim, M. (2025). Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies. Journal of Current Issues & Research in Advertising, 46(4), 411–428. https://doi.org/10.1080/10641734.2024.2390850