JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
46.4-8: Inside the Mind of the Media Planner
•
Sukki Yoon
•
Season 46
•
Episode 4
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Haley, E., & Childers, C. (2025). Practitioner Theories of Contemporary Media Planning: Forces Shaping the Discipline and the Challenges They Bring. Journal of Current Issues & Research in Advertising, 46(4), 557–575. https://doi.org/10.1080/10641734.2024.2421853