JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
47.1-1: Testing Creativity at Scale
•
Sukki Yoon
•
Season 47
•
Episode 1
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Redden, J. P. (2026). Test for the Best: Using ChatGPT to Create Effective Ad Taglines. Journal of Current Issues & Research in Advertising, 47(1), 1–27. https://doi.org/10.1080/10641734.2025.2457663