JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
47.1-4: When “Real” Feels Too Real
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Sukki Yoon
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Season 47
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Episode 1
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Guan, C., Liu, W., Cheng, Y. C. (Jack), & Heng, B. (2026). Mining Digital Ad Contents: Finding the Sweet Spot of Authenticity via Personality Profiling. Journal of Current Issues & Research in Advertising, 47(1), 72–94. https://doi.org/10.1080/10641734.2024.2448138