JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
47.1-6: When Disgust Meets “Right Now”
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Sukki Yoon
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Season 47
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Episode 1
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Nah, S., & Kemp, D. (2026). The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diabetes Prevention. Journal of Current Issues & Research in Advertising, 47(1), 118–135. https://doi.org/10.1080/10641734.2025.2459209