JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
JCIRA: Curious and Interesting
47.2-5: Beyond Buzzwords: Understanding LLMs
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Sukki Yoon
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Season 47
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Episode 2
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Paltaratskaya, V., Ji, A., Mazumdar, P., & Wise, K. (2026). Beyond Buzzwords: The Development of Large Language Models and Their Use in Advertising and Strategic Communication Research. Journal of Current Issues & Research in Advertising, 47(2), 258–289. https://doi.org/10.1080/10641734.2025.2498996