JCIRA: Curious and Interesting
Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Episodes
44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’tSeptember 08, 2023
44.3-5: Artificial intelligence and ethnicity targetingSeptember 08, 2023
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers September 08, 2023
44.3-3: Anthropomorphic virtual agents versus standard text advertisingSeptember 08, 2023
44.3-2: Advertising in online gaming communitiesSeptember 08, 2023
44.3-1: Are virtual or real influencers most effective in metaverse advertising?September 08, 2023
44.3-0: Digital advertising in the age of generative AI September 08, 2023
44. 2-6: Moral reasoning scores and life story of ad executives May 17, 2023
44. 2-5: Gender diversity and creativity in ad agenciesMay 17, 2023
44. 2-4: Influencer and sponsorship disclosure on InstagramMay 17, 2023
44. 2-3: The ideal advertising professorMay 17, 2023
44. 2-2: Paid vaccine ads on Facebook May 17, 2023
44. 2-1: Advertising in the times of COVID May 17, 2023
44. 1-6: Advertising role of CSR and strategic investment in R&DFebruary 13, 2023
44. 1-5: Empathy or escape? Disgust-evoking charity appealsFebruary 13, 2023
44. 1-4: Influencer marketing on social mediaFebruary 13, 2023
44. 1-3: Culture at arm’s lengthFebruary 13, 2023
44. 1-2: Blockchain technology in advertisingFebruary 13, 2023
44. 1-1: The face of nonbinary beauty communication on InstagramFebruary 13, 2023
43. 4-5: I already donated, so don’t tell me to recycle November 12, 2022
43. 4-4: Is this the best a man can get?November 12, 2022
43. 4-3: Listicles versus narrativesNovember 12, 2022
43. 4-2: I choose to watch ads that matter to meNovember 12, 2022
43. 4-1: What do COVID-19 ads intend to accomplish?November 12, 2022
43. 3-5: Thematic congruency in brand placements: Memory versus attitude. August 16, 2022