JCIRA: Curious and Interesting
Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
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Episodes
43. 4-2: I choose to watch ads that matter to me
November 12, 2022
43. 4-5: I already donated, so don’t tell me to recycle
November 12, 2022
43. 4-4: Is this the best a man can get?
November 12, 2022
43. 4-3: Listicles versus narratives
November 12, 2022
43. 4-1: What do COVID-19 ads intend to accomplish?
November 12, 2022
43. 3-5: Thematic congruency in brand placements: Memory versus attitude.
August 16, 2022
43. 3-4 Group or individual workouts: Gain-framed or loss-framed discounts?
August 16, 2022
43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing
August 16, 2022
43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisals
August 16, 2022
43. 3-1: How do children and adolescents react when social media influencers inform their audiences that they are advertising products?
August 16, 2022
43. 2-7: Effects of disclosure, product placement, and ad–context congruence
May 03, 2022
43. 2-6: Emotional congruence of ad placement on YouTube
May 03, 2022
43. 2-5: How can we minimize visual stereotypes in ads?
May 03, 2022
43. 2-4: Saudi women take the wheel
May 03, 2022
43. 2-3: Understanding the value of street art for artists, consumers, and brands
May 03, 2022
43. 2-2: Using photovoice research for advertising theory
May 03, 2022
43. 2-1: How can we test for high creativity and for the potential success of creative ideas in advertising?
May 03, 2022
43.1-6: Do viewers change their focus on brand quality or authenticity after seeing green ads on news websites or on social media websites?
February 13, 2022
43.1-5: Do virtual tours make you more likely to travel to an advertised destination?
February 13, 2022
43.1-4: Do Facebook users react differently to intrusive or relevant native ads?
February 13, 2022
43.1-3: Do emotions make YouTube ads go viral?
February 13, 2022
43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment?
February 13, 2022
43.1-1: Are Ads that Use Body Disturbance Methods Revolting or Entertaining?
February 13, 2022
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