JCIRA: Curious and Interesting
Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
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Episodes
44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’t
September 08, 2023
44.3-5: Artificial intelligence and ethnicity targeting
September 08, 2023
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers
September 08, 2023
44.3-3: Anthropomorphic virtual agents versus standard text advertising
September 08, 2023
44.3-2: Advertising in online gaming communities
September 08, 2023
44.3-1: Are virtual or real influencers most effective in metaverse advertising?
September 08, 2023
44.3-0: Digital advertising in the age of generative AI
September 08, 2023
44. 2-6: Moral reasoning scores and life story of ad executives
May 17, 2023
44. 2-5: Gender diversity and creativity in ad agencies
May 17, 2023
44. 2-4: Influencer and sponsorship disclosure on Instagram
May 17, 2023
44. 2-3: The ideal advertising professor
May 17, 2023
44. 2-2: Paid vaccine ads on Facebook
May 17, 2023
44. 2-1: Advertising in the times of COVID
May 17, 2023
44. 1-6: Advertising role of CSR and strategic investment in R&D
February 13, 2023
44. 1-5: Empathy or escape? Disgust-evoking charity appeals
February 13, 2023
44. 1-4: Influencer marketing on social media
February 13, 2023
44. 1-3: Culture at arm’s length
February 13, 2023
44. 1-2: Blockchain technology in advertising
February 13, 2023
44. 1-1: The face of nonbinary beauty communication on Instagram
February 13, 2023
43. 4-5: I already donated, so don’t tell me to recycle
November 12, 2022
43. 4-4: Is this the best a man can get?
November 12, 2022
43. 4-3: Listicles versus narratives
November 12, 2022
43. 4-2: I choose to watch ads that matter to me
November 12, 2022
43. 4-1: What do COVID-19 ads intend to accomplish?
November 12, 2022
43. 3-5: Thematic congruency in brand placements: Memory versus attitude.
August 16, 2022
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