JCIRA: Curious and Interesting
Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Episodes
43. 4-2: I choose to watch ads that matter to meNovember 12, 2022
43. 4-5: I already donated, so don’t tell me to recycle November 12, 2022
43. 4-4: Is this the best a man can get?November 12, 2022
43. 4-3: Listicles versus narrativesNovember 12, 2022
43. 4-1: What do COVID-19 ads intend to accomplish?November 12, 2022
43. 3-5: Thematic congruency in brand placements: Memory versus attitude. August 16, 2022
43. 3-4 Group or individual workouts: Gain-framed or loss-framed discounts?August 16, 2022
43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing August 16, 2022
43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisals August 16, 2022
43. 3-1: How do children and adolescents react when social media influencers inform their audiences that they are advertising products? August 16, 2022
43. 2-7: Effects of disclosure, product placement, and ad–context congruenceMay 03, 2022
43. 2-6: Emotional congruence of ad placement on YouTubeMay 03, 2022
43. 2-5: How can we minimize visual stereotypes in ads? May 03, 2022
43. 2-4: Saudi women take the wheelMay 03, 2022
43. 2-3: Understanding the value of street art for artists, consumers, and brandsMay 03, 2022
43. 2-2: Using photovoice research for advertising theoryMay 03, 2022
43. 2-1: How can we test for high creativity and for the potential success of creative ideas in advertising? May 03, 2022
43.1-6: Do viewers change their focus on brand quality or authenticity after seeing green ads on news websites or on social media websites? February 13, 2022
43.1-5: Do virtual tours make you more likely to travel to an advertised destination? February 13, 2022
43.1-4: Do Facebook users react differently to intrusive or relevant native ads? February 13, 2022
43.1-3: Do emotions make YouTube ads go viral?February 13, 2022
43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment?February 13, 2022
43.1-1: Are Ads that Use Body Disturbance Methods Revolting or Entertaining?February 13, 2022
