JCIRA: Curious and Interesting
Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Episodes
45.2-6: Ageism in advertising: Experiences across departmentsMay 24, 2024
45.2-5: Balancing brand safety and user engagement on RedditMay 24, 2024
45.2-4: Consumer responses to CSR messages during COVID-19 May 24, 2024
45.2-3: Ad skepticism in black immigrant adolescentsMay 24, 2024
45.2-2: Using corporate accounts to build customer connections May 24, 2024
45.2-1: The lost history of the American Academy of AdvertisingMay 24, 2024
45.1-6: Streamer and platform characteristics in live-streaming E-CommerceFebruary 11, 2024
45.1-5: Anti-Asian racism activism on Twitter February 11, 2024
45.1-4: Guilt, shame, and self-construal in health advertisingFebruary 11, 2024
45.1-3: Optimal scale length in advertising researchFebruary 11, 2024
45.1-2: Advertising messages for nondrinkersFebruary 11, 2024
45.1-1: Engagement with luxury brands through Instagram February 11, 2024
44.4-7: Social identity and spokespersons November 26, 2023
44.4-6: CSR advertising for Koreans and ChineseNovember 26, 2023
44.4-5: Public service advertisements during the pandemicNovember 26, 2023
44.4-4: Normative appeals to encourage employees to act greenNovember 26, 2023
44.4-3: Vampire effect November 26, 2023
44.4-2: Brand changes me: Self-concept through life stagesNovember 26, 2023
44.4-1: Race and ethnicity problems in the ad industryNovember 26, 2023
44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’tSeptember 08, 2023
44.3-5: Artificial intelligence and ethnicity targetingSeptember 08, 2023
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers September 08, 2023
44.3-3: Anthropomorphic virtual agents versus standard text advertisingSeptember 08, 2023
44.3-2: Advertising in online gaming communitiesSeptember 08, 2023
44.3-1: Are virtual or real influencers most effective in metaverse advertising?September 08, 2023