JCIRA: Curious and Interesting
Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
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Episodes
45.2-6: Ageism in advertising: Experiences across departments
May 24, 2024
45.2-5: Balancing brand safety and user engagement on Reddit
May 24, 2024
45.2-4: Consumer responses to CSR messages during COVID-19
May 24, 2024
45.2-3: Ad skepticism in black immigrant adolescents
May 24, 2024
45.2-2: Using corporate accounts to build customer connections
May 24, 2024
45.2-1: The lost history of the American Academy of Advertising
May 24, 2024
45.1-6: Streamer and platform characteristics in live-streaming E-Commerce
February 11, 2024
45.1-5: Anti-Asian racism activism on Twitter
February 11, 2024
45.1-4: Guilt, shame, and self-construal in health advertising
February 11, 2024
45.1-3: Optimal scale length in advertising research
February 11, 2024
45.1-2: Advertising messages for nondrinkers
February 11, 2024
45.1-1: Engagement with luxury brands through Instagram
February 11, 2024
44.4-7: Social identity and spokespersons
November 26, 2023
44.4-6: CSR advertising for Koreans and Chinese
November 26, 2023
44.4-5: Public service advertisements during the pandemic
November 26, 2023
44.4-4: Normative appeals to encourage employees to act green
November 26, 2023
44.4-3: Vampire effect
November 26, 2023
44.4-2: Brand changes me: Self-concept through life stages
November 26, 2023
44.4-1: Race and ethnicity problems in the ad industry
November 26, 2023
44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’t
September 08, 2023
44.3-5: Artificial intelligence and ethnicity targeting
September 08, 2023
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers
September 08, 2023
44.3-3: Anthropomorphic virtual agents versus standard text advertising
September 08, 2023
44.3-2: Advertising in online gaming communities
September 08, 2023
44.3-1: Are virtual or real influencers most effective in metaverse advertising?
September 08, 2023
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